The online commerce space is becoming more and more competitive for sellers especially when it comes to major online marketplaces such as eBay and Amazon.
Now, sellers are always on the lookout for different strategies to boost their sales and grow their business. eBay, being one of the largest and most popular e-commerce platforms, is no exception.
One common tactic that eBay sellers use is relisting their items, but the big question is, does it work?
Is relisting just a waste of time or can it actually help in getting sales?
Some sellers believe that by relisting, they can attract more potential buyers, get more views, and ultimately increase the chances of selling their products. However, others argue that it’s just a futile exercise that doesn’t yield any real benefits.
In this blog post, we’ll take a closer look at how relisting on eBay works and if it can really get you sales. Moreover, we will unveil some tips on how to do relisting on eBay effectively.
So, if you’re an eBay seller looking to optimize your sales and wondering whether relisting is worth your time and effort, you are reading the right guide.
Let’s dive in and find out if relisting is really the key to success on eBay or if it’s just another myth that needs to be debunked.
What Does Relist Listing Mean on eBay?
When an eBay seller relists an item, it means he/she has taken the item off the marketplace after it failed to sell, and then they have posted it again as a new listing.
In other words, relisting an item on eBay means creating a new listing of a previously unsold item, rather than simply editing or renewing the old listing.
When an item is relisted, it typically appears as a new listing with a new item number, but with the same details as the original listing.
Relisting an item on eBay can be beneficial for sellers who want to reach new potential buyers, especially if they make changes to the listing title or description to make it more appealing.
It’s also a useful way to re-list an item that didn’t sell the first time around without having to go through the process of creating a new listing from scratch.
Can Relisting on eBay Really Get You Sales?
Relisting on eBay can potentially help you get more sales, but it’s not a guaranteed solution.
When you relist an item, you’re essentially creating a new listing with the same details as your original listing, but with a new listing ID.
Relisting can help in increasing your item’s visibility on eBay, and potentially attract more buyers who may have missed your original listing.
However, simply relisting an item won’t necessarily lead to more sales. It’s important to consider why your item didn’t sell in the first place.
If it didn’t sell because of high competition or an oversaturated market, simply relisting it won’t make a significant difference.
Moreover, if your item wasn’t priced competitively or was poorly described, relisting won’t necessarily fix these issues.
Before relisting, consider optimizing your item’s description, pricing, and shipping options to make it more attractive to buyers.
Though relisting is a very useful strategy for getting more sales on eBay, it should be part of a larger approach that involves optimizing your listing and promoting it to potential buyers.
Things to Consider When Relisting an Item on eBay?
1- Review the Reason Why the Item Didn’t Sell:
Before you relist the item, take some time to review why it didn’t sell in the first place. Was the price too high? Was the description unclear or inaccurate? Did you have poor-quality photos? Address any issues that may have contributed to the item not selling in the first place.
2- Re-evaluate the Price:
While relisting if you think that the item didn’t sell because the price was too high, consider lowering it. You can also try using eBay’s “Make Offer” feature, which allows buyers to make an offer below your listed price.
3- Update the Photos and Description:
When relisting on eBay make sure your photos are high-quality and accurately represent the item. Consider taking new photos if necessary. Also, review your item description and make any necessary updates or clarifications.
4- Consider Promoting the Item:
eBay offers various promotional tools to its sellers, such as Promoted Listings and eBay Promotions Manager, which can help in increasing the visibility of your items. So after relisting, do promote your product listings for increased visibility.
You can even consider cross-listing your item to other online marketplaces such as Poshmark using Reseller Assistant’s eBay cross-listing service to give more exposure to your eBay listing.
5- Choose the Right Listing Format:
eBay offers several listing formats, including auction-style, fixed price, and best offer. So when you are relisting an item, do consider which format is best for your item and can potentially get you sales.
Consider relisting your item at a different time or day of the week. It’s also a good idea to consider how long your listing will run. A shorter or longer duration may be more effective depending on your item and competition.
7- Check for Any Changes in eBay Policies:
eBay policies are constantly changing. So before relisting an item, be sure to check if there are any new policies that may affect your listing as it will save you from any inconvenience.
Frequently Asked Questions (FAQs)
Q: Can I relist a product on eBay if it has sold before?
A: Yes, you can relist a product on eBay even if it has sold before. You can create a new listing with the same or different product information, or you can use the “sell similar” option to create a new listing with the same information as the previous one.
Q: How can I make the most out of relisting on eBay?
A: To make the most out of relisting on eBay, you should optimize your product listing for search engines, use high-quality images, and offer competitive pricing. You can also try experimenting with different listing formats and timings to see what works best for your product.
Q: Are there any downsides to relisting on eBay?
A: There are a few downsides to relisting on eBay. For instance, if you relist too frequently, eBay may flag your account for spamming, which can result in account suspension. Moreover, if your product is not priced competitively, relisting won’t help in increasing sales.
Q: How often should I relist on eBay?
A: There is no set frequency for relisting on eBay. It depends on your product, its demand, and how long it typically takes to sell. Some sellers relist their products every week, while others wait for a month or more.