2021 will be here before we know it…thankfully! Are you ready to take the new year by storm? Is your Poshmark closet going to be prepared to go to that next level and make 2021 the year that you killed it in reselling?
As with anything, strategy evolves. The more familiar you become with the Poshmark platform, the more comfortable you are with how everything works, the better your overall sales game gets. That said, there are some tried and true strategies that have helped many a novice posher move into a more substantial reselling realm. In this article, we break down 6 tips for enhancing your Poshmark prospects in 2021. Things you can actually start doing now to ensure greater reselling success!
Up Your Poshmark Sales Game
Become a Photo Editor
Okay, so you don’t have to spend hours and hours learning a new skill. What we mean is that the more attention you pay to your product photos, the more apt they will be to get noticed. Poshmark does offer a few photo editing options, but you want to really make that pic a standout. There are a ton of easy-to-use online photo editing tools and many of them are free.
Do however keep in mind that you don’t want to obscure the image to the point where it no longer reveals what a piece of clothing truly looks like. Be sure to crop as needed, adjust the brightness so that all of the item’s features are apparent, and consider potentially playing with the background in order to make the clothing the star.
Revisit Your Pricing
Many, especially new poshers, are inclined to price their item in line with retail pricing. So this begs the question, why wouldn’t they just buy that item brand new? You have to be realistic in your pricing strategy, that is, if you want your closet items to move.
Your primary guide here should be competing items on the Poshmark platform. Of course, you don’t want to give away your item, and you also have to figure in fees and depending on what you’re offering, shipping. But that said your items should be measurably less than retail.
Actively Seek Out Buyers
One good strategy to this end—use the platform to your advantage! That is to say, if you have an item you’re selling you might try locating similar items. Then take the time to follow the users who like that similar item. Why is this a helpful tip? Basically, they are then notified that you’re a follower and their initial reaction is generally to check you out—by way of your closet.
Pay Careful Attention to Descriptions
Selling, especially clothes selling, is as much about psychology as it is about anything else. What after all are you selling? The promise of a new look, a fresh style, a brand new item that they can feel good about and confident wearing. Here is where descriptions are key. Get creative with your wording. Don’t be afraid to have a little fun with it—if you’re having fun odds are, they will too and therefore be more inclined to buy from you.
You want to write and craft a description in which they can literally envision themselves in whatever item you’re selling and a result, they just have to have it. Be detailed and informative yes, but also speak to what they’re truly after.
Remember, In Many Ways It’s Like a Social Media Platform
While it may not be a social media platform per se, it is a community. Poshmark prides itself on bringing together like-minded users who interact, encourage one another and help one another grow their side hustle. And this approach certainly has proven successful, as many poshers have in fact gone onto six-figure endeavors.
You want to immerse yourself in the Poshmark community. The most common strategy to this end: sharing. Of course, you don’t want to go overboard here, but if you are committed to creating a viable business, you need to dedicate time each day to sharing. By following and then sharing others’ listings, you get the same back. In other words, more people will start sharing items from your closet. The more shares, the more sales, simple as that.
Don’t Be Lax When It Comes to Shipping
You know how it feels…you purchase an item and you can’t wait until it arrives—eagerly checking the mail for its arrival. What happens when after days, there’s no sign of it? You get frustrated and annoyed, right?
When a user buys from you, just picture them anxiously waiting for that piece to show up. The faster you ship, the better your reviews, the more likely your sales are to go up! And this, after all, is the name of the game.
Even if 2020 wasn’t a great sales year as far as your Poshmark closet was concerned, there is still time to implement some strategy and ensure that 2021 starts off with a bang!
What tips work best for you?
Well, those are six tips we think you should pay particular attention to when it comes to running a successful Poshmark shop! What are your tips? Let us know in the comments below or on our Instagram page!